High Point Market Authority launches new website

The High Point Market Authority has launched a new website, www.highpointmarketauthority.org, to better define the organization’s unique role and responsibilities.

The existing website for the market, www.highpointmarket.org, remains intact and will continue to serve as a robust reference point for market buyers and attendees, a release said, including registration information, exhibitor links, product guides, program updates, event calendars and industry articles.

The official sponsor and organizer of the biannual High Point Market, the HPMA is inextricably linked to High Point Market, and the new website presents an opportunity to serve as a platform for outlining the its role and share information and details with those outside of the home furnishings industry. Additionally, the new website enables the HPMA to promote a deeper understanding of the organization’s contributions to positive economic impact on the local community and the state of North
Carolina.

“This new website brings to the forefront a more comprehensive understanding of High Point Market’s reach and the governing body that guides it. It allows us to more fully tell the story about who the
Market Authority is, and what it does,” says Tom Conley, president and CEO of the High Point Market Authority.

A new logo specific to the Market Authority debuts with the website launch and will be used in addition to the existing High Point Market logo. The Market Authority logo, including a tagline reference to its sponsorship of Market, will be integrated into programs developed and executed by HPMA staff, such as Style Spotters and Keynote Series, communications with government entities and community partners, sponsored elements, staff communications, and other marketing vehicles as needed.