Couristan unveils new showroom along with new product at High Point Market

Couristan is opening a new showroom in time for the upcoming High Point Market. Located in the International Home Furnishings Center, space D-335, the company will celebrate the grand opening at 3-6 p.m., Oct. 27, with a ribbon cutting ceremony followed by cocktails and hors d’oeuvres.

The aesthetic of the new showroom pays homage to the lineage of the 98-year-old company, it says, while bringing the company into the now. Products are featured in vignettes with most products displayed on racks. In addition, the company’s latest designer-driven residential broadloom products and custom rug program will be showcased in its visual merchandising displays.

A “History Wall” in the showroom will showcase the company’s roots, honoring the pioneers of the company and its past offerings.

“High Point has been a global hub for the home décor industry, and buyers clearly see this as a destination where trends emerge,” said Len Andolino, president. “We’re extremely excited about our new showroom space, and feel this venue gives us an opportunity to properly present our design direction of higher-end area rugs and our renowned, designer-driven residential broadloom products.”

Couristan is showcasing a range of new products at market, including the Castille collection, machine woven blend of polyester and poly-chenille; the handwoven jute Cosmoros collection, the Elsysian collection, handwoven in an Oushak weave; and the Utopia collection, inspired by centuries-old designs.

See also: Rug vendor Couristan names new president